How e-commerce D2C brands can increase their trustworthiness and sales by defining their brand voice

Find existing content that reflects your brand

Inspect your channels thoroughly and choose 3–4 pieces of content that reflect your brand the best. Be meticulous. Ask: “could this piece of content have come from our competitors?”. If the answer is yes, remove it from the list.

Acknowledge what you are, and what you aren’t

Once you have your samples, define 3 core brand traits. In addition to analysing the samples, I like to use a question by Paul Boag:

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Nils Liedlich

Nils Liedlich

18 y/o learner. I aspire to become a top 1% writer by delivering you actionable content around personal and commercial growth.