Aspiring LinkedIn ghostwriters: how to understand and emulate your client’s desired brand voice

Ghostwriters want to write copy that sounds, looks and smells the way the client wants it to.

How can first-time ghostwriters achieve this?

Get to know the client.

• Analyse their previous content
• Send them a brand voice survey
• Ask them what brands they like (and why)

(For the smell, add perfume of your client’s choice.)

Read this post and more on my Typeshare Social Blog